Introduction Fancy color diamonds are becoming increasingly popular, which each color having the ability to enhance any piece of diamond jewelry. Due to their rarity and brightness, natural purple fancy color diamonds are particularly sought after, the second most popular … Continued
CaratsDirect2U has recently implemented 360 degree photos. Now our online customers can view our exciting inventory of diamond jewelry taken with a high-quality macro lens, which allows for 360° viewing. The high quality 360 degree photography equipment we use allows … Continued
Have you ever dreamed of owning or giving a unique creation of diamond jewelry but don’t know where to begin? Well, now CaratsDirect2U offers our customers an opportunity to customize almost any item of diamond jewelry in your own home, … Continued
You may be familiar with diamond imperfections, but did you know that there are several types of imperfections? We have just published a new article about the types of imperfections found in diamonds, which is sure to help you when … Continued
For Independence Day 2015, CaratsDirect2U is helping you kick start your summer by offering free shipping on all diamond jewelry over $800. The offer will last two weeks, from 28th June until 12th July. As you prepare for your summer … Continued
Purchasing Diamond Jewelry for Father’s Day Now that Mother’s Day has been and gone, with many diamond jewelry gift ideas readily available at a range of prices, it is now time to take a look at how to purchase diamond … Continued
Let Your Friends Know about your Favorite Diamond Jewelry Have you found your ideal piece of diamond jewelry and are hoping it will be the next gift you receive? CaratsDirect2U has recently integrated with Wishpot.com, a website that allows you … Continued
How Does the GIA Grade Their Diamonds? The Gemological Institute of America (GIA) created the 4 Cs (clarity, color, cut and carat weight) used to grade diamonds. The 4 Cs are now recognized by diamond jewelers and other gemology labs … Continued
Ever wondered what that bowtie shaped shadow is in your fancy shaped diamond? This week, we have published an article explaining what exactly the bowtie, or butterfly effect, refers to. The article will focus on the following points: • What … Continued
When purchasing loose diamonds and diamond jewelry, many customers may ask whether a diamond is eye clean. However, it may not always be clear exactly what the term “eye clean” means. Therefore, this week we have published a new … Continued