Introducing 360° Videos Of Loose Diamonds

posted in: CaratsDirect2U Updates | 1

CaratsDirect2U has recently implemented 360 degree photos. Now our online customers can view our exciting inventory of diamond jewelry taken with a high-quality macro lens, which allows for 360° viewing.

The high quality 360 degree photography equipment we use allows you to feel absolutely confident when purchasing our loose diamonds and diamond jewelry online. Here are some of the benefits you can expect by viewing our 360° photos of loose diamonds before buying diamond jewelry online:

Better View than the Naked Eye

When looking at a diamond in a jewelry store, the jeweler may not offer the customer to view the center stone with a loupe, especially if the diamond is already mounted in a ring or pendant. This means that if the diamond has a clarity grading higher than SI2 – SI3, it is unlikely you will see the diamond’s imperfections.

However, by viewing our 360° photos of loose diamonds, you will be able to get a clear idea of the quality of the stone. For example, this IGL certified 2.55 Ct pear cut fancy intense purplish pink HPHT color treated loose diamond is VS1 clarity graded.

This means that it is eye clean and the imperfections cannot be seen from the naked eye. However, the 360 degree view of the diamond does show some faint imperfections.

Understanding of the Diamond

By seeing a loose diamond from all angles, you will be able to fully understand exactly where some of the imperfections, if any, are located. In addition, you will be able to see the diamond’s brilliance and fire and have a better understanding regarding the cut grade of the diamond. While a GIA certification and GIA imperfections plot will give you a good idea of the color and clarity grading of a diamond, a 360° degree image will allow you to come to your own conclusions about whether this diamond is the right one for you.

Face-up and Face-down View of a Diamond

Although the face-up view of the diamond is the most important in establishing how the stone will look in a ring or pendant, some customers would like to know whether their stone is eye clean even when it is face-down as well as face-up. An SI1 clarity graded diamond will often only be eye clean when it is seen face up. you can also zoom in on the stone as well as control the rotation of the stone by dragging your mouse across the photo.

See the Center Stone of Rings and Pendants

When viewing a diamond from the perspective of a 360° photo, customers can get a real idea of how a diamond will look from all angles. This will allow the customer to imagine how the diamond will refract light when set in a ring or pendant.

Just Like the Jewelry Store

Lastly, viewing 360° photos on our website gives you the opportunity to look at several loose diamonds from the comfort of your own home. You can browse our website in your own time and, of course, once you have found something you are interested in, feel free to give us a call and we will do whatever we can to help you come to a decision.

If you have any other questions regarding diamond jewelry please feel free to contact our professional jewelers at 1-800-557-7095 or email us at