Diamonds Online – To Buy Or Not To Buy?

posted in: Diamond Education | 1

What are the benefits of purchasing diamonds online and how do I know the seller is reliable?

Since the turn of the 21st century, the internet has become an important source for purchasing items. As consumer confidence has increased, E-commerce sites such as Amazon and EBay have continued to grow. People now feel totally safe submitting their credit card details online.

Retailers selling items such as clothes, furniture, gadgets and jewelry have continued to implement online stores to complement their high-street presence and allow people to purchase items from the comfort of their own home. Diamonds, however, are an extremely personal item, with each individual having their own preference. This blog will explore the true benefits of purchasing diamond jewelry online.


Because an online store keeps all their stock in large locations, a far wider variety of items are available on the internet rather than a smaller range which you would find in a jewelry store. This allows you to spend the time to browse an extensive website for the perfect piece of diamond jewelry, with a wider range of prices and styles available.

Straight from the manufacturer

This allows us to pay the best possible price for each carefully selected diamond, meaning that you, the buyer, will also be paying a lower price than if you were to visit a diamond merchant. In fact, those who purchase from CaratsDirect2u can save from 25% – 50% by purchasing online rather than in a store.

See the video

You can now survey the diamond from your computer, tablet or smartphone, with a video showing you every facet of the diamond. This will allow you to take a real look at the stone from every angle, almost as if you were sitting opposite the diamond dealer himself.

Buying diamond jewelry at CaratsDirect2u

When buying something as precious as a diamond, you need to make sure you are 100% happy with your new treasure. Our 30-day return policy means that you don’t run the risk of purchasing anything you are not completely satisfied with. If there are any problems, simply let us know what the problem is and if it cannot be resolved, you can return the diamond. You will of course receive a full refund and the chance to pick out a suitable stone.


Whatever you purchase it is always important to ensure that you can trust the seller of the item you are purchasing and when it comes to diamonds, experience speaks volumes. CaratsDirect2u has been manufacturing diamonds for over 60 years, so you know you can trust us. Wherever you decide to purchase your next diamond, be sure to research the company and make sure it also has a reliable history. This can be done easily by searching for reviews and testimonials from previous customers.

Good luck

Purchasing diamond jewelry online needn’t be a risk at all, as I have outlined in this blog. By making this switch, you benefit by:

  • Having a wider selection to choose from
  • Getting a better diamond for your budget as the diamond comes straight from the manufacturer
  • Being able to fully view the diamond by watching a video on our website
  • 30-day return policy in the rare instance that you are not 100% satisfied with your purchase
  • CaratsDirect2u are fully reliable and trustworthy, having the reputation and experience to prove it

Now go ahead and see for yourself the vast range of diamonds available online, including earrings, engagement ringspendants, and a wide variety of loose diamonds. If there are any aspects of purchasing diamonds online you are unsure about, our website offers extensive guidance and we can be contacted on 1-800-557-7095. Alternatively, you can email us at with any queries.

Good luck with your next diamond purchase and I hope you decide to make the change and buy online.

  1. Information

    Outstanding post however I was wondering if you could write a litte more on this topic?
    I’d be very thankful iif you could elaborate a little bit
    further. Bless you!