Kick Off 2017 With The Right Jewel

 CaratsDirect2U Updates, Ideal Gifts, New Items  Comments Off on Kick Off 2017 With The Right Jewel
Dec 192016

Kick Off 2017 With The Right Jewel

18 kt white and yellow gold set with princess invisible set diamond bracelet from the new 2017 collection

A Magnificent Invisible Set Diamond Bracelet


An amazing addition to our already stunning collection

You can Kick off 2017 with the right jewel and feel like a princess. We have just added some of the most beautiful jewelry on the market today, an incredible selection of 18k yellow gold and 18k white gold rings, invisible tennis bracelets, elegant eye-catching pendants and magnificent drop earrings. Each piece is hand crafted and set with stunning matching diamonds designed to bring in the New Year with pure exhilaration.

18 kt white gold ring with color enhanced fancy yellow princess cut & white round diamonds from the new 2017 collection

A Yellow and White Diamond Wedding Band

The combination of baguette and princess cut diamonds set in exotic designs and all of the highest quality makes these items truly unique in design. Baguette diamonds and princess cut diamonds create an effect that goes beyond the scope of round diamonds. By carefully setting them together creates an illusion of a solid mass of diamonds sometimes known as invisible setting simply because it appears as if there is no gold between the diamonds. The end result is that for the same carat weight of diamonds visually the item looks more luxurious and exclusive.

An 18k white gold very classic contemporary pair of baguette diamond earrings from the 2017 collection

A Baguette Diamond Pair of Earrings

This new large assortment of jewelry complements the already existing collection of CaratsDirect2U ‘s and makes it into one of the most exciting and exclusive arrangement of jewelry available online today. Contemporary, chic and exclusive designs are to be found here and for the woman that is looking for a jewel to turn heads and win admiration, the woman who breathes fashion, this is the place to find it.

Become a Celebrity This Year with the New Diamond Jewelry Collection

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Dec 152016

The Stars Are Ringing for You


18k White Gold Kite Cut Invisible Setting Double Diamond Star Ring (0.56 Ct, G Color, VS Clarity)

A Unique Double Diamond Star Ring

Add the magic of Diamond Star Rings to your fingers

Diamond Star Jewelry has a style that says more about you than your dreams can ever imagine. A major part of this style are Diamond Star Rings that have always been a feature of CaratsDirect2U who constantly add to this collection. Often Star Diamond Rings are created by setting several special shaped stones together and forming a five or six pointed star. This enchanting and unique shape is known as the kite shape diamond. The effect is amazing, the facets on each of the stones blend together as one individual star.

A famous slogan once stated, “Let Your Fingers do the Walking” we say “Let Your Fingers do the Talking”. The first thing people notice and one of the most important elements in body language is the hands and fingers. A woman adorned with long graceful fingers says as much about a person’s personality as a man’s solid indomitable fingers. They are the part of the body that people use to express their sign of trust and loyalty, love and friendship, commitment and betrothal. The universal hand shake that says welcome and yes I want to know you, and good-bye, yes I want to meet you again are those same hands that are used to close million dollar deals. The world of human expression and the medium for any art or craft is found in the hands and fingers.

This vital finger deserves the very best expression and there is nothing better than a Diamond Star Ring. This adds importance to the role of the finger and the ring placed on it accentuates this more than any other item of jewelry. Stars capture your imagination, maybe it’s the magic and mystery, maybe the rich, gorgeous and famous, but one thing is sure, they have the power of attraction and bring your personal desires and fantasies to reality.

Become a Star with Diamond Jewelry

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Star Diamond Jewelry – Dreams To Reality

 CaratsDirect2U Updates, Ideal Gifts, Jewelry Knowledge, New Items  Comments Off on Star Diamond Jewelry – Dreams To Reality
Dec 082016
18k White Gold Invisible Setting Kite Cut Diamond Star & Pave Pendant

A Stunning Star Swirl of a Pendant


Star Diamond Jewelry The Stuff of Dreams

Every woman wants her star, the one that knows all her secrets, all her aspirations, all her strengths and all her weaknesses. The diamond shows with all its facets the many sides of her inner self, its clarity says it’s real, its color reveals her depth and the cut displays her perfection. The strength and hardness of the gemstone tells her that her lover’s acceptance of what she really is and his “being there” is unconditional and forever. Star Diamond Jewelry says you can also wear these secrets with with happiness.

It’s All in The Stars 

Think of a star and either your favorite celebrity will come to mind, or you will dream about the twinkling one up in the sky or perhaps meditate upon the mystical five or six pointed versions. Whichever of them, they all have one thing in common, the aspiration, the inspiration and the satisfaction of your imagination and emotion. You can always count on a star to take you where you want to be or even become a real star yourself. It’s that easy with a stunning piece of star diamond jewelry or an exquisite star shaped diamond.

Remember when we used to sleep in a crib and sing, “Twinkle, twinkle little star … like a diamond in the sky”, then it was Dylan with “Yes, to dance beneath the diamond sky with one hand waving free” and after the Beatles with “Lucy in the sky with diamonds,” followed. Diamonds have always been in the sky and like the sky they have always given us hope and freedom.

Birthdays, weddings, anniversaries, showing your love and friendship can all be expressed with diamond jewelery and so much more so when combined with the sparkle of a star.

Star Diamonds 

Diamonds can be round or square, marquise or oval, pear or heart, cushion or briolette and even triangular or emerald, every shape for every emotion. Yet there is one shape that says it all because it takes your emotion to your imagination a star shaped diamond that has all the power of a diamond with all the magic of star. This can be created by kite shaped diamonds and by setting them together a perfect shaped five or six pointed star can be created. They say that pure positive emotions are harmonious and what can be more perfect that the geometry of a star, those angles and points all adding up to those mystical numbers and permutations.

18k White Gold Kite Cut Invisible Setting Double Star Diamond Ring (0.56 Ct, G Color, VS Clarity)

Kite Shaped Diamonds Make A Star

Star Diamond Jewelry

Let the jeweler create with his skill and imagination pieces in the shape of stars with endless possibilities and any number of points. No two diamonds, no two stars and no two people are alike, each is unique. Our jewelry offers you an expression of your uniqueness to take you to the sky of your dreams and imagination. If this were not enough just adding the protective powers of white gold or yellow gold, the jeweler’s medium, will turn you into a winner.

  • Star diamond rings: Gorgeous star rings with kite shaped diamonds accentuating an elegant finger.
  • Star diamond bracelets: A wrist encrusted with star diamonds will turn any head.
  • Star diamond pendants: Any neck will sparkle with this glamorous diamond pendant
  • Star diamond earrings: A flash and a flicker of these amazing earrings will give any face an added gleam and glitter.

Just wear this jewelry or these magical diamonds and be empowered with the harmony of numbers and build the symmetry and balance of love and affection into your lives

Be a Star with Diamond Jewelry





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 CaratsDirect2U Updates, Newsletter, Promotions  Comments Off on CYBER MONDAY OFFER
Nov 272016
Cyber Monday Deals graphic

CaratsDirect2U Cyber Monday

Cyber Monday Opportunity

Not to be Missed !!

28th November – 5th December


on any purchase over $800

Don’t miss this fantastic opportunity

to view our  amazing



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Black Friday Opportunity

 CaratsDirect2U Updates, Newsletter, Promotions  Comments Off on Black Friday Opportunity
Nov 242016

Black Friday Sale graphic

Don’t Forget Black Friday

We are offering absolutely

FREE SHIPPING on all purchases over $800

25 November – 27 November

Take this opportunity and surprise your loved one

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Oct 132016

Real Just Became Rare

Diamonds Expose Their Real Value

 A Real Relationship

A Real Diamond Relationship

The latest advertising campaign just launched by The Diamond Producers Association

 has switched the diamond from being Forever to being Rare



It was always real, that is to say relationships, but the reality of relationships has changed. A relationship used to mean an eventual marriage that was intended as a lifelong commitment, it meant functioning together, giving and building a relationship that was based on finding love through working together with a common goal and it was never expressed better than a real natural diamond.

Today relationships are still real, perhaps frighteningly more so but they mean a common empathy, the touching of souls, feeling emotion and experiencing the beauty of the world. But rather than spend a lifetime building a common goal and love with someone who perhaps is your opposite, we spend a lifetime looking for the ideal partner, someone who is going to understand the inside of my head and be part of the real me. This process takes much trial and error and searching again and again but then that is what our virtual society is all about.

The diamond was and is always there, always telling us about strength, purity, honesty, value, individuality and rarity. So when we said “Diamonds are Forever” we looked for all these virtues in the Forever, now the latest campaign tells us “Real is Rare” and we look for all these magic properties in a diamond, in the reality which is rare and worthwhile searching and striving for. The King of the Gemstones does not change his qualities, it is only in the perception of his subjects that he plays a different role.

The new campaign has indeed brought the diamond back to reality of the society we live in and makes the diamond again a must with the same endurance and perseverance that it used to be, albeit for different reasons.

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Five “Must Knows” About Treated Fancy Colored Diamonds

 CaratsDirect2U Updates, Diamond Education  Comments Off on Five “Must Knows” About Treated Fancy Colored Diamonds
Sep 292016

Get Enhanced with Fancy Colored Diamonds

Yellow treated fancy colored earring studs

Stunning Studs

 Look What Color Can Do

Remember the old days when there used to be black and white television? Then along came the world of color and nobody wanted to even think about black and white again. Try and imagine what it was like when there was only black and white film to put in your camera or what parties would be like with balloons only available in grey, black or white, everything’s great but with no emotion.

Diamonds are beautiful and there is no dispute that they really are a girl’s best friend and show that he truly does love her. Just mix a little color and you have the instant recipe for love with emotion, the perfect formula for burning passion.  Remember every color is available for every emotion.

Everyone Can Afford This

Say fancy colored yellow diamonds and you think of tens of thousand dollars, say fancy colored pink diamonds and you think of celebrities, red carpets and six figures. Say fancy colored blue diamonds and you think of museums. Say fancy colored red diamonds and you think that some people get to the moon. What would you say if I waved you a wand and gave you all of this for a price you can afford? (sung to the tune of “With A Little Help From My Friends”). Treated fancy colored diamonds allows you just that.

The Physics and Chemistry of Colored Diamonds

Colored diamonds exist because at some stage of the birth of a diamond a trace of a chemical found its home within the stone. Or there was a slight change in the lattice and crystal structure of the diamond, creating a unique color each with a different intensity, hue and shade. Blue diamonds have the chemical boron, green diamonds were irradiated during their formation, but so long ago that they are completely harmless. In some stones, the atomic structure was changed to produce red diamonds and yellow diamonds are yellow because they contain a trace of nitrogen.

A Lesson in Magic

Take a completely pure natural diamond, and through various processes, one can create a Treated Fancy Color Diamond and without a laboratory and microscope the wearer or admirer will never know the difference. One of these processes is known as HPHT (High Pressure High Temperature) with this process a slight or faint color can be enhanced to produce an intense or vivid color in the same diamond. Irradiated or color enhanced diamonds today are completely safe, the diamond has been bombard with high-energy particles altering the crystal lattice which in turn allows different colors to take effect. This method is especially appropriate for enhancing brown, orange, yellow and pink diamonds and creating stunning shades and hues that are irreversible.

Enhance Your Love with a Jewel

Jewelry is fashion whether in 18kt or 14kt, whether in white, yellow or rose gold and whether styled as a ringpendant, pair of earrings, bracelet or necklace. Sensuous shapes, modern trends, your personal chic and different blends of gold combined with the amazing array of fancy colored diamonds available will make any woman feel like a film star.

Colored Diamonds Say As Much About You as the Clothes You Wear

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Sep 122016

Diamond Flower Jewelry Says It All

14kt bracelet diamond flower jewelry collection

Look What Flowers Can Do

A birthday, a wedding, an anniversary or any happy occasion, the flower, nature’s gift to us, expresses your thoughts, your friendship, your appreciation or your love. Beyond that, you said the wrong thing, you forgot her birthday, you showed up late, you were dancing with her best friend, you are in a mess, what better way to express your apology with a flower? Ah yes, the world was created with a cure for everything. The perfect remedy for fixing love or finding love and all with that enigmatic bunch of flowers. Their brilliant colors, their perfume and fragrance, their delicacy, their beauty and aesthetics, these feminine attributes are nature’s love potion.

Flower Jewelry

Take this wonderful gift of nature, combine it with human skill and perseverance and a better more reliable alternative comes into play, either diamond flowers or diamond flower jewelry. They come in as many colors as the botanical flowers, they will not wilt and with their “forever aspect” she will remember you more and for longer. The goldsmith will give you as much tenderness as the gardener and as for the perfume, well a bottle of the stuff will do the same trick.

Diamonds as Flowers

The natural shape of cut diamonds spans from round to square, from marquise to oval, from pear to heart, from cushion to briolette and from triangular to emerald, in short a shape for every emotion and mood. By carefully setting diamonds in various combinations one can create any desired flower. A few pear shapes or marquise shapes will give you a tulip, that slender and stylish flower. Several triangular shapes will give you a rose, the flower known to be the ultimate elegant expression of love.

The Scope of Diamond Flower Jewelry

Not just the shape of diamonds can create the flower effect but also the jewelry itself can create and instill that emotion that makes Cupid draw back his bow and lets his arrow fly. 14 kt and 18 kt gold is available in a number of colors and it can be formed into almost any shape imaginable. The product can be worn as diamond set rings, pendants, bracelets, earrings or stunning diamond necklaces. The choice is as large as the 400,000 known varieties of flowers in the world.

So why not say it with Diamond Flower Jewelry

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The Plus of Buying Diamonds Online

 CaratsDirect2U Updates, Diamond Education  Comments Off on The Plus of Buying Diamonds Online
Sep 112016

Why Buy Online and Not from Your Friendly Jeweler

model with princess cut solitaire diamond ring

Having popped the question recently to my beloved and she having said the anticipated “Yes” I was faced with the dilemma of where to get that stone that would last forever for her diamond engagement ring. The choice was between the local jewelry store that could be trusted, after all he had even known my grandfather, or a friend who was purportedly “in the know” or from the perilous world of online diamonds. Obviously when faced with such a dilemma one had to seek advice, and who else but my future’s best friend who had incidentally introduced us in the first place.

She ran a fashion website, had the looks and taste that matched the needs of my betrothed and I could trust her when buying diamonds online that she would not want me to get swindled.

My first question was that surely my local jeweler would be able to find and procure for me any stone that I so desired or to fit my pocket. It didn’t take her long to convince me of the fallacy of this myth. My local jeweler has his purchased stock that quite legitimately he wants to sell rather than find for me a new stone. With online diamonds the advantage is that I can have access to almost any diamond that is out there or at the worst identical stones to fit any requirement I might want or expect.

“Where are all these online diamonds that I am looking at?”, was the next question and her smile at my innocence convinced me that she was right when she told me that my search is with the very diamond manufacturers themselves, no store or retailer, no middle man, no agent or wholesaler but the very source itself. Most definitely a heavy load removed from my mind.

“Er what happens if I don’t like the stone when I receive it? In other words, it looks different in real life than on a computer screen?” This time her answer was together with a reassuring hand on my shoulder, “Any reputable site offers a 30-day money back return policy. In any case this will probably be unnecessary, ever heard about the latest technology that allows you to view the stone with a 360-degree swivel and of course with a larger magnification that you will have in real life even with a loupe?” I was almost convinced but there was still a doubt left that was serious enough to prevent me taking the plunge into the world of web-diamonds.

This time it was me with a smile on my face. “I can look all day at enormous stocks of stones of every variety imaginable and with a depth and clarity that goes beyond what I could ever require. All in the comfort of my own home and at my own pace. And as you say at better prices that even 40 years of loyalty with the local jeweler could not produce. If I don’t like what I receive, no problem, money back and re-order. I took a deep breath, “but my dear I am no expert, I don’t know what I am looking at, if it was a horse then I know to look at his teeth, what do I look for in a diamond?”

Her hands moved to her hips and she looked straight at me in the eyes, “Do you think I would let you propose to my best friend, if I didn’t trust your judgement and intelligence?” I was wooed. “Any good online diamond site comes with a tutorial that explains what you should look for depending on your needs, perhaps size is important or budget or any other combination of color, clarity carat or cut.” She didn’t rest up. “These sites have built themselves on reputation, they want you to come back to them, you will have to make more purchases, not just diamonds but jewelry that requires more aesthetic judgement and understanding a woman’s needs.” Her look had changed from being complimentary to empowering.

This time it was my turn, I walked over to her, planted the appropriate kiss on her and told her that she had made this match in more ways than one. “Thanks for being the one that my friend deserves and all because of an online diamond,” came her reply.

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5 Special and Unique Diamond Shapes

 CaratsDirect2U Updates  Comments Off on 5 Special and Unique Diamond Shapes
Sep 062016

5 Unique Diamond Shapes Used for Diamond Jewelry Pieces

Kite, Briolette, Millennial Sunrise and Octagonal Shaped Diamonds

Looking Beyond Round Cut Diamonds

Round cut diamonds have been the most popular diamond shape for over a century. They are followed by other popular shapes such as Princess, Radiant and Oval cut diamonds. However, for specific diamond jewelry pieces, non-traditional diamond shapes such as Kite, Briolette and Rhombus cut diamonds are preferred to the traditional shapes. This blog takes a look at some of the most unique diamond shapes and how they are used in diamond jewelry today.

Kite Diamonds

18k White Gold Kite Cut Invisible Setting Double Star Diamond Ring (0.56 Ct, G Color, VS Clarity)

Kite shaped diamonds are usually sold already mounted, often either in a diamond pendant or in a pair of diamond stud earrings. Because of their long, thin profile, Kite shaped diamonds are usually connected to one another from their smaller half, with 5 smaller stones often grouped together to create jewelry in the shape of a star. An even more creative use for this diamond shape is this 18k white gold invisible setting Double Star Diamond Ring with 10 G color, VS clarity Kite shaped diamonds weighing a total of 0.56 carats.

Rhombus Cut Diamonds

Rhombus Cut Invisible Setting Diamond Star Of David Pendant (0.59 Ct, I Color, VS Clarity) in 18k Yellow Gold

18k Yellow Gold Invisibly Set Star of David Diamond Pendant with I Color, VS Clarity Rhombus Cut Diamonds

At first glance this shape looks like a Kite shaped diamond. However, upon closer examination you’ll notice a much larger surface area and a totally symmetrical shape. Also used in diamond pendants, the Rhombus diamond is set in a similar way to the Kite shape, but usually with six diamonds, rather than the five you find in jewelry pieces containing Kite cut diamonds. 6 Rhombus diamonds in an invisible setting will create jewelry in the shape of a star of David.

Briolette Cut Diamonds

Briolette Cut Loose Diamond (4.24 Ct, Natural Fancy Brown Orange Color, SI1 Clarity) GIA Certified

GIA Certified Natural Fancy Brown Orange Color, SI1 Clarity Briolette Cut Loose Diamond Weighing 4.24 Carats

Briolette cut diamonds are extremely unique in their profile and facet arrangement. This shape, also referred to as a “drop cut”, dates back to the 1600s, where it was popular among members of the royal family and noblemen. Today they are quite rare and are used mainly to decorate diamond pendant chains or as part of Briolette cut dangle earrings. They are set without prongs, rather a very small whole is drilled through the top of the diamond to run the chain or hook through. Briolette cut diamonds are becoming more popular today, particularly larger diamonds over 3 carats in weight.

Limited Edition Millennial Sunrise Cut Diamonds

14k White Gold Oval Cut Limited Edition Millennial Sunrise Diamond Solitaire Pendant Necklace (0.65 Ct, G Color, VS Clarity)

14k White Gold Oval Cut Limited Edition Millennial Sunrise Diamond Solitaire Pendant Necklace (0.65 Ct, G Color, VS Clarity)

In contrast to the briolette cut diamond, the Millennial Sunrise shape was brought into production only 18 years ago. Similar in some ways to the classic Oval cut, the shape was created as a limited edition cut in honor of the then-upcoming new millennium. The shape has 7 “windows”, producing light with each movement. It is sold in solitaire pendants, multi stone pendant chains and diamond stud earrings. You can learn more about Millennial Sunrise Diamonds by taking a look at our informative Millennial Sunrise Diamond buyer’s guide.

Octagon Cut Diamonds

 Octagonal Brilliant Loose Diamond (1.51 Ct, Natural Fancy Light Greenish Yellow Color, SI1 Clarity) GIA Certified

Initially, Octagonal shaped diamonds look like Radiant cut diamonds. Look closer and you’ll see that there are eight sides to this shape, rather than four. The shape is adaptable and can be used for pendants, diamond engagement rings, bracelets and diamond earrings. This GIA certified natural fancy light greenish yellow, SI1 clarity, 1.51 Ct, brilliant octagon shaped loose diamond would make a great center stone for a diamond solitaire pendant necklace.

Multi Shape Diamond Jewelry Pieces

Invisible Setting Star & Pave Pendant set in 18k White Gold with Kite Cut Diamonds (1.29 Ct, G Color, VS Clarity)

These five special diamond jewelry shapes are often complimented by other diamond shapes. Often, smaller round or Princess cut diamonds will be used as surrounding stones to accent the unique shape in the center of the piece. For example, take a look at this 18k white gold invisible setting star pendant weighing a total of 1.29 carats contains 5 G color, VS clarity Kite shaped diamonds surrounded by several small Round cut diamonds. The surrounding diamonds, together with the creative design, makes this pendant a much larger and more noticeable piece of jewelry. This diamond link bracelet contains both limited edition Millennial Sunrise and Round cut diamonds in a 14k two tone bezel setting.

Always Happy to Help

We are always happy to help. If you have any questions about loose diamonds or diamond jewelry, we can always be contacted on 1-800-557-7095 where one of our expert diamond jewelers will be happy to assist you. Alternatively, you can email us at with any questions you may have.

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